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Nicollet Mall Update - The Final Stretch

07/06/2017, 12:14pm CDT
By MplsDID.com

Progress continues to be made daily as Nicollet is scheduled for a November completion.


The New Nicollet campaigns, created by GdB, are visible along Nicollet this summer throughout construction. Nicollet is on time and on budget, and construction will be complete in November.

The renovation of  Nicollet is entering the final stretch and is on schedule to be complete in November 2017. “This project has been a great team effort and we look forward to seeing it all come into focus as we add new features throughout the summer months,” said Steve Cramer, President of the mpls downtown council and Mpls Downtown Improvement District. “In the next few months trees will be planted, street lights will be added, furniture and signage will be put in place, and by fall most of the new artwork will be installed and previous pieces that have been restored will be returned." 

STREET CAFES ARE OPEN
It’s a great time to stop by to support your favorite Nicollet restaurants during construction—dine al fresco and enjoy a front row seat to Nicollet’s transformation. 

CREATIVE CAMPAIGN LAUNCHED
MDID unveiled a new creative messaging campaign developed by Gabriel deGrood Bendt (GdB) to highlight some features of the new Nicollet. Watch for it on billboards and in storefront windows. It started with a nod toward the ongoing construction and tongue-in-cheek slogans alluding to the community’s “patience” for the project. The Mary Tyler Moore statue edition offers the message, “We’re going to make it after all.” Future versions highlight features of the new Nicollet, including lighting, seating and public art.  

NICOLLET TREE PLANTING AND SEEDLING GIVEAWAY
To celebrate the planting of the first trees along Nicollet in June, the MDID team handed out 300 birch and serviceberry seedlings, donated by Bailey Nurseries. The seedlings were distributed over the lunch hour on Friday, June 9 to people on Nicollet. “We’re not out of the woods yet, we still have 244 trees to put in,” was the coordinated campaign message.

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