As some of you may know, DID has a wholly controlled 501c3 whose mission is “To bring the public and private sectors together by collaborative safety, greening and other initiatives and projects that enhance downtown and improve the safety of the area, making the heart of downtown Minneapolis safe and welcoming for those who work, live or play downtown.”
This organization formerly known as Safe Zone has been renamed Vibrant and Safe Downtown to communicate our more comprehensive mission
You will begin to see the new name in communications coming out of the Mpls Downtown Improvement District. Included below is the new logo you may see around downtown when Vibrant and Safe is involved.